KRASIVÓ (Landing Page)

A full website redesign for "KRASIVÓ" beauty and laser epilation studio — from audit to launch. The goal was to transform an outdated, chaotic site into a cohesive, conversion-driven landing page that reflects the studio's positioning and guides visitors seamlessly from first impression to booking.

Challenge

The studio had an existing website, but it was working against the business rather than for it. I conducted a thorough design audit and identified several critical issues:

• No visual consistency — The site lacked a unified style, with mismatched fonts, colors, and layouts that made it feel unprofessional and disjointed.

• No marketing funnel — The content was organized without any logical progression. Visitors were presented with information in a chaotic order that failed to address their concerns or guide them toward booking.

• Misplaced priorities — The blog section was placed higher than specialist profiles, special offers, and testimonials — despite being far less important for conversion. The site was structured around convenience of content management, not around the visitor's decision-making process.

• Poor visual quality — Many images were low-resolution or clearly AI-generated, undermining trust and failing to showcase the studio's real atmosphere and results.

• Missing essential elements — There was no footer, no clear calls-to-action, and no cohesive system for presenting services, pricing, or team information.

The goal was clear: rebuild the site from the ground up — not just visually, but strategically — to create a seamless, trust-building experience that converts visitors into clients.

Results

The project transformed the studio’s online presence into a strategic business tool — combining brand storytelling, user-focused experience, and operational flexibility.

• Built an 11-block conversion-focused website that guides users from discovery to online booking.

• Created a distinctive visual identity system aligned with the studio’s premium positioning.

• Delivered a fully functional website with SEO, analytics, booking integration, and responsive development.

• Enabled the client to manage and update the website independently through a custom editing system and video documentation.