KRASIVÓ (Visual Identity)

A complete visual identity for "KRASIVÓ" beauty and laser epilation studio — from logo to Yandex Maps profile, designed with long-term usability in mind.

Challenge

Create a distinctive, non-clichéd logo that reflects confidence and premium service, build a cohesive brand ecosystem across all touchpoints, and ensure the client can update materials independently — without design software or professional help.

Results

I believe great design should never become a bottleneck. That's why I built a brand system that's not just beautiful — but also easy to maintain, update, and scale. Here's what I delivered:

• A minimalistic logo in ivory and burgundy, combining lip and hair metaphors to speak to the result rather than the process

• A fully branded Yandex Maps profile with dozens of ready-to-use story cards, updated photos, and price lists

• Gift certificate template migrated to Canva with video tutorial — editable in under a minute

• Business cards merged with a loyalty program to encourage repeat visits

• Free post-launch support to keep visuals current as the brand grows