buildrum (Visual Identity)

A complete visual identity for buildrum — a modern furniture company that inspires people to create cozy, personalized spaces.

Challenge

buildrum needed a visual identity that would do more than just look good — it needed to tell a story. The challenge was to create a distinctive logo and brand system that communicates the company's values (comfort, quality, style, and sustainability) while standing out in a competitive furniture market. Every element had to feel intentional, premium, and true to the brand's soul — from the choice of colors to the smallest graphic detail.

Results

I developed a cohesive visual identity that ensures brand recognition across every touchpoint — from stationery to social media. Here's what I delivered:

• A meaningful logo — A bed silhouette combined with a leaf, symbolizing eco-friendly furniture and comfort

• A complete brand system — Unified color palette, typography, stationery, business cards, banners, and social media assets

• Vector files delivered — AI and SVG formats for lossless scaling at any size