A.ROMA (Visual Identity)

A complete visual identity for a gelateria — from logo and slogan to staff uniforms and digital presence.

Challenge

The challenge was to communicate three core values through every touchpoint:

• Quality — The brand meticulously oversees every stage of production to eliminate any risk of customer dissatisfaction

• Customer-centricity — Friendly staff greet every customer with a smile and carefully package each product, creating a warm, welcoming experience

• Naturalness — Every portion of gelato is made exclusively from fresh, natural ingredients — no artificial additives

Results

I believe a brand is more than a logo — it's every interaction a customer has with it. Here's what I delivered:

• A distinctive logo — Inspired by Italian Renaissance architecture, combining elegant typography with geometric cone-shaped elements in a creamy, sand, and chocolate palette

• A memorable slogan — "Freeze Time" — capturing the brand's invitation to savor life's unique moments

• A customer-centric packaging experience — Handwritten cups with a personalized stamp, turning each purchase into a keepsake and reinforcing brand values

• Unified staff uniforms — A cohesive dress code that enhances service quality and brand recognition

• A minimalist, responsive website concept — Modern, restrained design with desktop and mobile versions, covering company info, product range, wholesale, distribution, and franchise opportunities